Overview
The Next Era of Automation
Join IAB and thinkLA for our Third Annual Programmatic Summit on Nov. 14, where experts across the digital media ecosystem convene to discuss the future of programmatic within their organizations. More than 400 brand marketers, media buyers, online publishers, ad networks, ad exchanges, and other solution providers participate in candid conversations surrounding emerging programmatic channels, data-driven creative, cross-channel attribution, and more.
As automation exp... Read More
The Next Era of Automation
Join IAB and thinkLA for our Third Annual Programmatic Summit on Nov. 14, where experts across the digital media ecosystem convene to discuss the future of programmatic within their organizations. More than 400 brand marketers, media buyers, online publishers, ad networks, ad exchanges, and other solution providers participate in candid conversations surrounding emerging programmatic channels, data-driven creative, cross-channel attribution, and more.
As automation explodes across channels and platforms, consumers are demanding more relevant and engaging ad experiences. While practitioners now have sophisticated tools for precise targeting and decision making, understanding holistic performance across screens remains a challenge.
Meanwhile, the ongoing aggregation of supply sources across platforms and formats promises to further evolve the way the industry considers bidding strategies, performance measurement, inventory, and data pricing.
Topics to be discussed include:
- Convergence of Programmatic Supply Sources
- Cross-Device Measurement and Attribution
- The Role of Automation to Refine Creative Messaging
- Evolution of Header Bidding Beyond Display Monetization
- Data Transparency and People Based-Marketing
For more information and to register, please visit thinkLA. IAB Members should use code PROGIAB to receive member pricing.
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