Data 360

Data is fundamental to a successful marketing strategy. IAB’s Data 360 course provides education on the systems and techniques for the collection, processing, activation and management of data for the purposes of audience targeting, campaign measurement, advertiser insights and publisher monetization. The class also includes training on the legal policies and business considerations for the use of consumer data in advertising.

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Depending where you sit in the digital advertising ecosystem, as well as what your role in your company is, the day-to-day application of data for marketing purposes can vary greatly. Data 360 curriculum is designed to enable deeper understanding of data applications all around the digital advertising ecosystem.

The Data 360 curriculum was architected by a core working group of data product experts from industry organizations such as Oath, Publicis, Epsilon, Lotame, Oracle, Pandora, Integral Ad Science and 33Across.

Data 360 training is available via webinar (as a series of four 90-minute live and recorded sessions) and as an in-person classroom experience.

Upcoming Webinars

No upcoming events at this time, check back soon.

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Webinar Course Overview


Upcoming In-Person Classroom Training

Data 360 5/15 – New York City,
Wednesday, May, 15, 2019, 8:30 am EST - 4:30 pm EST

Interested in Corporate Training?

This class counts as 8 hours of credits toward IAB Certification or Recertification status.