arrow-downarrow-leftarrow-rightarrow-upbiocircleclosedownloadfacebookgplus instagram linkedinmailmenuphoneplaysearchsharespinnertwitteryoutube

Data 360

Master data-driven marketing.

Data is fundamental to a successful marketing strategy. IAB’s Data 360 course provides education on the systems and techniques for the collection, processing, activation and management of data for the purposes of audience targeting, campaign measurement, advertiser insights and publisher monetization. The marketing data class also includes training on the legal policies and business considerations for the use of consumer data in advertising.

The Data 360 curriculum was architected by a core working group of data product experts from industry organizations such as Oath, Publicis, Epsilon, Lotame, Oracle, Pandora, Integral Ad Science and 33Across.

Course Formats: Online LearningIn-Person TrainingCorporate Training

Designed to help you and your team:

  • Develop a deeper understanding of data applications all around the digital advertising ecosystem
  • Learn to apply data for day-to-day marketing purposes, regardless of where you sit in the digital advertising ecosystem
  • Understand legal and policy considerations when leveraging consumer data in advertising campaigns

Download Syllabus


 

Upcoming In-Person Classes

The in-person class is highly interactive, with live discussions with industry experts providing technical know-how and best practices for media professionals.

Data 360,
Thursday, May, 2, 2019, 8:30 am PST - 4:30 pm PST
Data 360,
Wednesday, May, 15, 2019, 8:30 am EST - 4:30 pm EST
Data 360,
Tuesday, November, 12, 2019, 8:30 am EST - 4:30 pm EST

 


 

Online Learning

Data 360 Online combines videos, quizzes and interactive exercises; alongside master class interviews with industry subject matter experts; to achieve a comprehensive, holistic learning experience.

Enroll Online


Special pricing is available for teams of ten or more. Get in touch to learn more.


This class counts as 8 hours of credits toward IAB Certification or Recertification status.

Get the latest from IAB in your inbox

Be the first to know. Sign up to receive news about the IAB programs, standards, events, classes, and more!