Revenue? Results? You Mean Education.

Revenue? Results? You Mean Education.

As Vice President of Learning & Certification at IAB, I see the results that Learning & Development (L&D) has on our members every day. In a recent Sellers’ Intelligence Study for instance, we saw these key organizational metrics:

Company Revenue Grows
Senior digital media executives credit professional education and development with increases in their company’s revenue by an average of 30%.

Employee Retention Increases
66% of digital sellers who attended formal training last year intend to work at their current company for at least 2 years.

Employee Satisfaction . . .

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Michael Texidor
Vice President, Learning & Certification
at IAB