Our industry experts from the IAB Mobile Marketing Center of Excellence attended the 2019 IAB Annual Leadership Meeting in Phoenix, AZ, from which they share their main takeaways:
- It’s truly a mobile first world and brand messages must finally follow suit. Executionally, direct brands employ a truly mobile-first strategy, designed with consumer experience in mind and engagement as a measurable goal. Direct brands take a holistic view of what content is, how it is executed and how it is tested and evaluated for effectiveness. Content is more than just the ad. Content is anything . . .
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