Intrinsic In-Game Measurement Guidelines (Public Comment Closed)
This document is principally applicable to those organizations involved in the gaming industry, and is intended as a guide to accepted practices, as developed by the IAB and MRC. In addition, In-Game Advertising planners and buyers can use this document to assist in determining the quality of measurement. This document does not include aspects of … Continue reading Intrinsic In-Game Measurement Guidelines (Public Comment Closed)
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