Addressability

IAB’s Joe Laszlo in CMO.com: What’s Next For Programmatic?

Joe Laszlo Appointed to Vice President, Industry Initiatives, IAB 2

Marketers are realizing the benefits and efficiencies that automation offers; publishers, too, are reaping the benefits of unwasted inventory. So what’s in store for programmatic in 2016? CMO.com posed that question to IAB’s Joe Laszlo as well as other top industry leaders. Read about what they predict.

CMO.com Wants to Know: What’s Next for Programmatic

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