Kristen Standish serves as Founder & CEO of RazHer Collaborative, a company she founded in 2021. As an accomplished leader in driving sales for a variety of businesses over her career, she believes now is the time to build a “razher” sharp, woman-owned full service marketing agency designed to bring female and minority-founded and mission-driven brands closer to their audience through influencer relations, help them reach more consumers, and increase sales.
While working with many founders and brands, Kristen found so many unique and compelling opportunities to bring great minds together over common interests for further collaboration – a community to “raise her up” was needed. And the RazHer private membership community was born! It launched with RazHer Mind, focused around an interest in books and film, in March 2021. RazHer Glass and RazHer Vibe will follow this year.
In reality, this is what Kristen and her co-founders Lisa Bell, chief marketing officer, and Sonia Garufi, chief marketing officer, have been doing their whole career – recognizing and supporting the women around them and their businesses. They accelerate businesses, help them network, create jobs amongst each other and collaborate so everyone’s business or passion project benefits.
A single mom to 11-year old Abigail and a creative and quantitative “deal maker,” Kristen believes female leaders are the future and stands by these core values and beliefs:
Be authentic.
Get behind something you love, and you are passionate about.
Empower and promote other women.
Don’t ask permission, take risks.
Do not be intimidated by raising capital.
Kristen is a WBZ NewsRadio guest host on Cindy Stumpo’s Tough as Nails radio show and podcast, and has appeared on CNN, CNBC, The Big Orange Couch and Mass Conference for Women. She serves on the Scholarship Committee for Kingsley Montessori School in Boston, is a member of the Nahant Planning Board, serves as Co-President of the Women Who Whiskey Boston Chapter, and is a member of the St. Botolph Club while also serving on their Floral Committee. At age 51, she bravely learned to sail, got a sailboat, received her RYA Day Skipper certification, and currently serves as the Nahant Dory Club Social Chair.