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    Overview

    Chief Business Officer and Interim Lead of Xandr and IAB Board of Directors Co-Chair, Kirk McDonald, sits down with IAB CEO Randall Rothenberg on IAB THERE to talk about the evolution of advanced advertising. Kirk will share learning from AT&T’s audience insights that power Xandr and discuss what will happen to the cookie-less web, how publishers and brands will emerge from the coronavirus crisis, and what addressable TV means for traditional television.

    About IAB THERE

    To keep our members informed and connected, we launched a daily half-hour live streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a great way to stay on top of all the digital marketing and media current events.