The (Shopping) Revolution Will Be Streamed

Jeff Lotman is the Owner and CEO of Fred Segal and CEO and Founder of Global Icons. In March 2019, Global Icons acquired Los Angeles based experiential retailer Fred Segal LLC, which has its flagship store on Sunset Boulevard in West Hollywood.


With the additional investment and support from Lotman and the worldwide Global Icons team, Fred Segal will expand their existing collection of apparel and accessories; open additional retail locations in international territories; and grow its licensing across different verticals ranging from home décor to accessories.

Prior to acquiring Fred Segal, Lotman has been a well-accomplished business veteran who has led his company to the forefront of the licensing industry through his years of experience and savvy entrepreneurship. As a young executive, Lotman spent more than 15 years at Keystone Foods, a multi-billion dollar manufacturing company that developed products for clients such as McDonald’s and Kraft started by his father, Herb Lotman. There he guided the international expansion of the company by establishing manufacturing and distribution operations in over a dozen countries. He advanced to Chief Operating Officer, where he served for three years, before leaving to start Global Icons.

Lotman founded Global Icons in 1998 where he now serves as CEO. The agency specializes in the development and extension of corporate brands and trademarks. It is the largest independently owned agency with offices around the world, generating over $5 billion in retail sales. Over the years, Global Icons has established an impressive reputation and client roster that includes Kleenex, Hostess, Lamborghini, Fireball, Turtle Wax, USPS, Sunkist, Vespa, Magic Chef, and Dickey’s Barbecue Pit among others.

Lotman was born in Philadelphia and now resides in Los Angeles with his wife and two daughters.