New Rules for Digital Media: Privacy & Trust

Arielle Garcia is UM’s Chief Privacy Officer. The visionary behind UM’s Privacy and Responsibility Practice and the agency’s leading expert on privacy, she has played a key role in cementing UM’s standing as the industry leader in privacy and brand safety. During her tenure at UM, Arielle has developed industry-leading work for clients, partnering to futureproof their approaches to consumer preference and brand protection. Arielle also spearheads UM parent company IPG Mediabrands’ Privacy Taskforce. During her tenure at UM, Arielle has developed industry-leading work for clients, partnering to futureproof their approaches to consumer preference and brand protection. Arielle also spearheads UM parent company IPG Mediabrands’ Privacy Taskforce.

Arielle was recently inducted into the 2021 AAF Hall of Achievement. Arielle has also been recognized as a Crain’s New York Business “20 in their 20s” and named a 2021 Cynopsis “Top Women in Media.”

Lisa Giacosa is the US and Global Chief Transformation Officer and Global Client Lead at Spark Foundry, a global media agency and part of Publicis Media. A seasoned industry veteran, Lisa leads innovation and transformation for the agency and clients.

With a background in data, technology, and client leadership, Lisa focuses on using data to better understand consumer behavior and drive real business outcomes. She is instrumental in Spark’s Impact and Equity and Corporate Social Responsibility (CSR) initiatives.

Prior to her current role, Lisa served as Chief Investment Officer at Spark Foundry and President of Data, Technology, Analytics, and Insights. She has also held senior roles at Kimberly-Clark. Throughout her career, she has worked with major brands like Apple, McDonald’s, and Rolex.

Lisa has been recognized as an industry leader, receiving a She Runs It: Changing the Game Award in 2021 and being named to Adweek’s Media All-Star list in 2020. She also serves as an active board member for UNICEF Midwest.

Rachel Glasser is the chief privacy officer at Magnite, a sell – side digital advertising technology platform. Rachel focuses on data collection and use in digital advertising, and compliance with privacy laws and regulations. Prior to Magnite, Rachel was chief privacy officer at Wunderman Thompson, a WPP agency. She has 15 years’ experience in digital marketing where she began her career managing media campaigns across a variety of clients and verticals. Rachel has a Bachelor of Arts in politics from Brandeis University, a Juris Doctor from Brooklyn Law School, is admitted to practice law in New York and New Jersey, and is a CIPP/US.

A 25-year digital media pioneer Richy has led seven startups: three inside of big media companies, four outside. Richy now serves as Co-Founder and CEO of SafeGuard Privacy. He previously held executive roles at leading brands, agencies, and media companies. In his role as CEO/COO at Medialets, Richy pivoted & sold the company to WPP. Richy was on the founding team of CNN.com, the CEO/Founder of Phase2Media, a co-founder of IAB, and a co-founding board member of Breastcancer.org. Richy has also served at MTVN, Turner Broadcasting, and News Corp.

Casey Hill serves in the Product Management organization at OneTrust – the #1 most widely used privacy, security and governance technology platform. In his role, Casey leads multiple product teams to deliver solutions for the OneTrust Consent Management Platform and advises companies large and small on the ever-changing landscape of web tracking and digital advertising compliance best practices. Casey also sits on a number of IAB working groups and chairs the Transparency and Consent Signals Working Group. Casey is a Certified Information Privacy Professional CIPP/E, CIPM, and earned a Bachelor’s of Engineering from the University of Michigan

BPA audits enable media owners to compete successfully for advertising spend by providing advertisers with independently verified audience data of off line and online media. Advertisers, in turn, demand such independent metrics as a way of informing their buying decisions and protecting their interests. Third-party audits represent the buyer’s only reliable assurance against misleading, exaggerated or even fraudulent claims.

BPA Worldwide is owned by its members and is governed by an elected tri-partite board of directors made up of 12 marketers and agency representatives and 11 media owner representatives. BPA provide assurance to businesses and organizations for their marketing spend in media in more than 20 countries around the world. Its offices are located in Beijing, London, Montreal, Toronto and Shelton, Connecticut nearby NY City.

Under BPA’s iCompli division, Glenn and his team have expanded audit and certification services to protect IAB’s member brands. iCompli services include assurance of industry standards including compliance with IAB’s Tech Lab, TAG, and EDAA; verification of Digital Out Of Home media and campaigns; and assurance of marketers sustainability and social responsibility claims.

Today, to help B2B marketers with the challenges they face to have transparency in the programmatic space, BPA launched the “B2B Media Exchange” a private marketplace comprised of audited B2B web sites which have been verified for human traffic, viewability, and brand safety.

On a personal level, he avidly plays ice hockey, scuba dives ship wrecks and pilots his Cherokee 6X airplane.

Derek Nicol is the Vice President of Advertising Technology at ViacomCBS. In this role Derek partners across the entire ViacomCBS portfolio to drive business processes and revenue outcomes.

Derek has 16 years of experience in Advertising Technology and Product spanning across Advance Publication, CBS Interactive and now ViacomCBS. Derek joined the board of the IAB Techlab in 2020.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.