The IAB Multi-State Privacy Agreement (MSPA) is an industry contractual framework intended to aid advertisers, publishers, agencies, and ad tech intermediaries in complying with five state privacy laws that will become effective in 2023 (in California, Virginia, Colorado, Connecticut, Utah). The MSPA is not a “model contract” or a template agreement; instead, it is a set of privacy-protective terms that spring into place among a network of signatories and that follow the data as it flows through the digital ad supply chain.
Michael Hahn is Executive Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, privacy compliance, antitrust compliance, intellectual property rights issues, and general corporate matters. Michael is also responsible for serving as an advocate for the digital advertising industry on common legal issues affecting member companies.
Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation.
Michael served previously as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He also previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently publishes on a range of legal and policy issues.
Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.
Rowena brings years of experience in product development of ad-supported casual games on mobile and web. Most recently, she led product at Jump Ramp Games where she was responsible for the strategic direction and vision of the consumer-facing mobile apps. This included the development and launch of several games, supporting internal tools, and ad monetization services. In addition to product leadership, Rowena also has a background in digital marketing. In her spare time, Rowena enjoys trying out new recipes and traveling.
Tony is an experienced privacy lawyer specializing in issues affecting digital advertising and media. Prior to joining the IAB, Tony was attorney at ZwillGen, where his practice focused on advising ad-tech platforms, social media companies, and digital publishers on strategy and compliance in connection with privacy requirements. Tony has also previously served as counsel for the Network Advertising Initiative and as an associate at an international law firm. Tony holds a J.D. from the Duke University School of Law, and an M.A. in philosophy from Georgetown University.
