Knowledge Center

    Overview

    The IAB Multi-State Privacy Agreement (MSPA) is an industry contractual framework intended to aid advertisers, publishers, agencies, and ad tech intermediaries in complying with five state privacy laws that will become effective in 2023 (in California, Virginia, Colorado, Connecticut, Utah). The MSPA is not a “model contract” or a template agreement; instead, it is a set of privacy-protective terms that spring into place among a network of signatories and that follow the data as it flows through the digital ad supply chain.

    Learn More About the MSPA

    Path to State Privacy Law Compliance Webinar – IAB MSPA Slides

    Path to State Privacy Law Compliance Webinar – IAB Tech Lab GPP Slides