IAB at 30: From Foundations to the Future

Peter Naylor is Vice President of Americas at Snap, responsible for driving the growth of the company’s advertising business across the United States, Canada and Mexico.

Previously, Peter served as SVP and Head of Advertising Sales at Hulu, where he worked for over six years. Prior to Hulu, Peter was EVP of Digital Media Sales for NBCUniversal (NBCU) where he ran digital advertising sales for NBCU’s entertainment, news and sports digital properties. Before NBCU, Peter served as the SVP of Sales for the iVillage Properties, which was acquired by NBCU in May 2006. Prior to joining iVillage, he served as Vice President of Sales for Terra Lycos. He started his internet sales career at Wired Digital.

Peter is on the Board of Directors for the IAB, Ad Council, the IRTS Foundation and the TD Foundation, an not-for-profit organization that provides aid to children of wounded warriors.

Gina Garrubbo is President and CEO of National Public Media (NPM), a subsidiary of NPR owned in partnership with PBS and WGBH. As a full-service corporate sponsorship organization, National Public Media supports the continued growth of NPR and the public media system via funding from corporate sponsors across multiple platforms, from broadcast radio and podcasts, to the NPR app and NPR.org. National Public Media includes NPM Creative, its in-house creative studio offering brands long-form custom audio production, including branded podcast production. NPM Creative won the 2022 PR Daily Content Marketing Award for Best Branded Podcast in partnership with YouTube.


Outside of National Public Media, Garrubbo sits on the IAB Executive, IAB Finance and IAB Audio Committees, working with leaders across the industry to build industry standards, best practices and resources for audio marketing.


Prior to NPR, Garrubbo spent more than 20 years growing marketing and sales teams, launching brands and building companies, with extensive experience in both legacy and emerging media. She was one of the builders of women.com, one of the first websites for women, and BlogHer, a network of bloggers which brought independent voices to millions of readers. Garrubbo built advertising sales teams for Oxygen Media, Discovery Communications and in syndicated television. She sits on the Board of Directors of the Interactive Advertising Bureau (IAB), and Glen Highland Farm.

Alison Levin is the President of Advertising & Partnerships at NBCUniversal. Reporting into Mark Marshall, Levin is responsible for shaping and executing the division’s audience focused sales strategy, and has oversight of all advertising sales initiatives for NBCUniversal across national, local, global, SMB Growth, Peacock, sports and Olympic and Paralympic Sales.

Before joining NBCUniversal, Levin served as Vice President of Global Ad Revenue and Marketing Solutions at Roku where she led the new product and go-to-market strategy for the company’s advertising business, including the TV streaming division. As the first ad sales hire for the company, Levin shaped Roku’s early value proposition with advertisers and built out the ad sales and support teams both in the U.S. and internationally, including marketing, research, analytics, publishing partnerships, strategy and more. Prior to Roku, she was a sales executive with YuMe, managing key accounts for its ad tech business, and has held sales positions with IAC and BusinessWeek.

Levin has received industry-wide recognition and was named to the 2019 Ad Age 40 Under 40 List, the 2019 NYC Television Week’s 40 Under 40 List, the 2020 Cynopsis Top Women in Media List, the 2021 Multichannel News Wonder Women Honoree List, and the 2023 Campaign US Inspiring Women Honoree List. She holds a B.A. from Boston University.

A 25-year digital media pioneer Richy has led seven startups: three inside of big media companies, four outside. Richy now serves as Co-Founder and CEO of SafeGuard Privacy. He previously held executive roles at leading brands, agencies, and media companies. In his role as CEO/COO at Medialets, Richy pivoted & sold the company to WPP. Richy was on the founding team of CNN.com, the CEO/Founder of Phase2Media, a co-founder of IAB, and a co-founding board member of Breastcancer.org. Richy has also served at MTVN, Turner Broadcasting, and News Corp.

Rich LeFurgy has been a board director, strategic advisor, and early-stage investor in over 70 digital marketing companies.

His career has spanned 6 professions, including ad agency executive (NW Ayer), industry association leader (IAB Founding Chairman), digital ad sales pioneer (Starwave/ESPN.com), Venture Capitalist (WaldenVC), consultant (Archer Advisors), and industry educator (4A’s).

Rich has received the IAB Lifetime Achievement Award, been inducted into the Advertising Age Interactive Hall of Fame, and named by USA Today as “the Johnny Appleseed of online advertising.” He was also awarded the Hal Riney Icon of Marketing award from the Bay Area Interactive Group (sfBIG) and the Adtech Industry Achievement Award.

Alysia Borsa is Chief Business Officer and President of Lifestyle, Health & Finance at People Inc. She runs the lifestyle, health and finance brands, the licensing business and the major platform partnerships for People Inc. She joined the company in 2011 and has held several other executive roles, including President of Digital, Chief Marketing Officer, and Chief Data Officer.

Before joining People Inc., Alysia held senior positions in the technology, telecommunications and consulting sectors. She currently serves on the board of the IAB and the non-profit National 4-H Council. She received her MBA from The University of Western Ontario and her Honors Bachelor of Business from Wilfrid Laurier University.

Wenda Harris Millard is Chairman of Sinecure.ai, a tech company that leverages AI for talent discovery. She sits on numerous company boards and advises technology start-ups.

A digital advertising pioneer, she was a founding executive of DoubleClick and has served as Chief Sales Officer of Yahoo and CEO of Martha Stewart. She was Vice Chairman of MediaLink for 15 years. She spent. 20 years in magazine publishing.

In 2022, Millard was inducted into the Advertising Hall of Fame, the industry’s highest honor. She has received numerous industry awards including being named one of the “100 Most Influential Women in Advertising in the Last 100 Years.”

Millard holds a BA from Trinity College and an MBA from Harvard Business School.

David J. Moore is a pioneer in digital advertising with over 45 years of experience in media, technology, and marketing. He co-founded 24/7 Media in 1997, leading it through the dot-com crash to a $649 million acquisition by WPP in 2007. He then served as Global President of WPP Digital and Chairman of Xaxis. Moore was the Interactive Advertising Bureau’s (IAB) Chairman from 2009 to 2011 and the 1st Chairman of the Tech Lab. He serves as Vice Chair of the Finance Committee for the Advertising Education Foundation; is a co-founder of the Ioanna C. Moore Foundation and Chairman of 4screen, the World’s First and Only Driver Interaction Platform.

Scott Schiller is a founder and former Chair of the IAB and a recognized leader in the digital transformation of entertainment and media. He is a principal at 350 Media Advisors, where he helps media, entertainment, and technology companies pivot, scale, and unlock new revenue in today’s fractured video ecosystem—turning content and audiences into predictable, scalable growth.

Over his career, Schiller has held senior sales, advertising, and marketing leadership roles at leading media companies, including NBCUniversal, MTV Networks, and AOL.

Schiller is an adjunct professor at NYU’s Stern School of Business, where he has taught in the Entertainment, Media, and Technology Program for nearly a decade, and serves as an Executive-in-Residence at Progress Partners, a technology-focused investment bank.

He is also an angel investor, strategic advisor, and long-time board member of Make-A-Wish Metro New York and an advisor to Cornell University’s Department of Communication. Schiller holds a BA in Economics from Cornell University and an MBA in Marketing and Finance from Northwestern University’s Kellogg School of Management.

Shenan Reed was appointed global chief media officer in January 2024.


As GM’s global chief media officer, Shenan will be responsible for building a leading-edge global media team that accelerates GM’s media approach into the future.


Reed joined GM from L’Oréal where she was senior vice president and head of Media and was responsible for elevating the quality of consumer connections for the L’Oréal USA brands.


She has over 20 years’ experience in the digital media, advertising, analytics, and entrepreneurial space and is a highly sought-after thought leader, regularly presenting at major advertising and digital media industry conferences. Her insights and opinions have been cited in The New York Times, The Wall Street Journal, AdAge, MediaPost, Huffington Post, AdWeek and Women’s Wear Daily. Her deep understanding of advertising, media and analytics has mandated her inclusion on several advisory boards including Pinterest, ANA Media Council, ANA Board, MMA, IAB, VOX, SeeHer and others.


She previously led the GSK and Verizon Power of One solutions for Publicis and lead the L’Oréal business and Digital Practice at Wavemaker. Prior to her tenure at Wavemaker, Shenan founded the digital marketing agency Morpheus Media, which became renowned for its work with premier luxury, fashion and retail clients. Over the course of her career, Shenan has also worked across a wide variety of brands including The New York Times, Neiman Marcus, LVMH, Net-A-Porter, Tiffany & Co., Chanel, A&E Networks, Vimeo, IFC, Sundance and The Economist.


A strong advocate for developing the next generation of female leaders in her industry, Shenan was a 2023 212NYC Thought Leadership Honoree, selected by AWNY as a Changing the Game Winner in 2016 and an AWNY Working Mother of the Year Honoree 2015. She has been a judge for the Stevie Awards for Women in Business as well as an award recipient.


Shenan resides in Bronxville, New York with her husband, two children and their beagle Pebbles, named for the Flintstones character who grows up to be an advertising executive.

David Cohen joined IAB in April 2020 as President and was named Chief Executive Officer in September 2020. Cohen is a widely respected advertising agency leader who, prior to IAB, served as President, North America for MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment, and innovation arm. In this role, Cohen was responsible for more than $20 billion in media spend. During his tenure, Cohen structured and executed large global transactions on behalf of IPG and its clients, with such major IAB member companies as Facebook, Google, Microsoft, Spotify, Twitter, and Verizon Media.

Prior to MAGNA, Cohen served as Chief Investment Officer of UM, ensuring that digital innovation, data, and technology acumen flowed throughout the agency to drive performance. From 2001 to 2011, Cohen served in critical, transformational roles at UM during the explosive growth of digital advertising, including Chief Media Officer, Chief Digital Officer, and Executive Vice President, U.S. Director of Digital Communications. In the late 1990’s, Cohen was responsible for launching and building IPG’s digital practice.

Cohen has a long history of working with trade organizations including IAB and 4As, where he served as chairman of the Interactive Marketing Committee from 2009-2013. He has also been instrumental in initiating several vital industry-wide programs, including the Future of Television, facilitated by EY. Cohen is a Queens native, with a bachelor’s degree in communications from Adelphi University. He was recognized by Adweek as a “Media All Star” and was part of the “Adweek 50” in 2012.

In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the emotional, social, and cognitive skills of vulnerable children in New York City to help them succeed in school, society, and life.

David enjoys spending time with his wife and two teenage daughters. A self-described gadget-geek and sometimes fitness fanatic – he ran the NYC Marathon in 2014 and 2019 and Boston Marathon in 2016.

Rik van der Kooi is chairman of the board at Criteo, Venture Partner at Fellows Fund, PE Advisor, and investor in AI and tech startups in the US and Europe.

He worked in leadership roles at Microsoft for over two decades, and was in charge of Microsoft’s digital advertising business across Search, News, Email and Browser services from 2010-2022. Under his leadership, the Microsoft Advertising business grew from $2B to $10B, expanded into Retail Media and 3rd party advertising, and acquiring PromoteIQ and Xandr in the process. He is a prior Chairman and board member of the IAB.

Alan Moss is Vice President of Global Advertising Sales at Amazon Ads where he focuses on helping businesses around the world engage customers and build their brands.

Prior to joining Amazon Ads, Alan spent 13 years at Google, where he most recently served as Vice President of Professional Services supporting advertisers and publishers globally. Other roles included leading Google’s largest U.S. customer sales sector, as well as its Americas mid-market sales organization. Alan has also held leadership positions at other technology and internet-based companies, including PayPal, ChartOne, GoTo Shopping (acquired by Yahoo!), CareTools, Wang Laboratories, Microsoft, and LEK Consulting. Alan holds a bachelor’s degree from Dartmouth College and a master of business administration from Harvard Business School.