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    According to a new IAB survey, 74% of media buyers and brand marketers think the coronavirus pandemic will have a larger impact on their advertising spend than the 2008 financial crisis. BritePool’s David Moore has lived through a couple of crises and today he’ll give viewers the most important tips and lessons he learned when managing through an economic downturn.

    About IAB THERE

    To keep our members informed and connected, we launched a daily half-hour live streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a great way to stay on top of all the digital marketing and media current events.