Join Facebook’s Creative Researcher for Marketing Science, Audrey Burgess, as she discusses some of the common creative strategies that breakthrough brands are successfully leveraging across Facebook. Building connections, creative strategy and importance of mission will be discussed.
Audrey Burgess is a Creative Researcher at Facebook, working within Creative Shop and cross-functionally on research related to creative planning and execution. Her research focuses on brand building, branded content (including research on mixed campaigns), and Gaming. Outside of executing research, she works to make data more accessible and understandable by building tools for statistical analysis and research synthesis, and developing educational programs for internal stakeholders.
With an MBA from New York University and a BA in Psychology from Princeton University, Audrey has found enough data at Facebook to satisfy her curiosity about how advertising influences human behavior.
