As Partner and Associate Director on Invention+ (Mindshare’s division dedicated to media innovation), Rachel leads digital innovation for CHANEL, BlackRock, Lufthansa, PANDORA Jewelry, and other brands across North America. She’s constantly leveraging new ways for brands to reach consumers, be it through AI, AR, VR, audio, voice technology, and more. As part of that, she serves as the agency’s internal Audio Innovation Lead, bringing new audio ideas and strategies to teams.
Rachel is also a fierce advocate for LGBTQ and gender equality. She’s one of the leaders for The Collective, an agency taskforce and cultural imperative that works to drive a diverse, intersectional workplace and bring those same principles to clients’ media plans.
A respected industry thought leader, Rachel’s insights have been featured in publications such as Adweek, Campaign, Mobile Marketer, and Luxury Daily. Her work has been honored at the Mobile Marketing Association’s SMARTIES, the OMMA Awards, the FCS Portfolio Awards, and more. Rachel was recently named one of The Drum’s “50 Under 30” for her creativity in media, and was previously awarded the 2016 Cynopsis Rising Star Award for her standout industry contributions. She also sits on the IAB Audio Council.
Rachel is a graduate of Arizona State University, Barrett Honors College with bachelor’s degrees in French and Marketing, magna cum laude.