Berto, a writer, started his career in advertising 17 years ago at Havas San Juan after completing his BBA in Advertising and Public Relations at the Pontifical Catholic University of Puerto Rico and winning a few student advertising awards. After stints at different local agencies, working on brands like BK, Firefox, Corona, BBVA, Reckitt Benckiser, and Medalla Light, he moved his family from the beautiful beaches of Puerto Rico to the Rocky Mountains to work on the Silver Bullet, Coors Light. Throughout his career, he has helped clients of various sizes and structures, at branding boutiques, digital studios, and ad agencies; connect with their audiences authentically. Berto has also collected some international advertising awards like FIAP, El Ojo, Cúspide y Caribe. He now leads the multicultural creative team at Studio Resonate, Pandora’s in-house audio-first creative consultancy. He also hosts a podcast about creativity ADQLEB.com – and teaches copywriting at The Miami Ad School/Portfolio Center in Atlanta.
