Join Chris Bruderle (IAB), Angelina Eng (IAB), and Ron Pinelli (MRC), as they discuss the newly released IAB/MRC Attention Measurement Guidelines – open for public comment until July 12th. Discover why these guidelines are crucial for consistent, transparent, and comparable attention metrics. Learn how they help you understand ad effectiveness, the road to future accreditation, and why your feedback is vital to shaping this foundational industry resource. Don’t miss out—tune in to learn how your voice can be heard!
Watch on demand on LinkedIn