Knowledge Center

A Data-Driven Approach to Podcast Campaign Planning

IAB Brand Academy
Nov 9, 2020 / 11:05 AM EST
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    This brand academy session will demonstrate how agencies and brands are getting smarter about the podcast strategic planning process using Nielsen’s Podcast Buying Power audience intelligence to:

    • Better define the market opportunity in podcasting
    • Learn more about how their addressable target consumes podcasts
    • Refine and optimize podcast campaigns
    • Identify new areas of opportunity that might have otherwise been missed

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