A Data-Driven Approach to Podcast Campaign Planning
IAB Brand Academy
Nov 9, 2020 / 11:05 AM EST
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This brand academy session will demonstrate how agencies and brands are getting smarter about the podcast strategic planning process using Nielsen’s Podcast Buying Power audience intelligence to:
Bringing over 12 years of media, marketing strategy, and account management on both the client and agency side, Conor’s experience encompasses both brand development and direct response. This background gives him a unique ability to understand an advertiser’s objectives to develop and execute clear strategies with stair-stepped KPIs which have helped numerous Veritone One clients achieve lasting success. Whether working on behalf of a public company or launching a startup using broadcast media for the first time, Conor’s creative application of data and insights are a key factor to activate audiences and grow the bottom line. Conor’s current role exists to oversee Strategy and Investment for Veritone One to apply never before seen media insights from Veritone’s Cognitive Media Platform to improve decision making and campaign optimization for all Veritone One advertisers.
As Vice President of Cross Platform Insights, Tony Hereau is leveraging the full suite of Nielsen’s services to demonstrate the impact that audio has on media investment, marketing execution and sales outcomes. With over 20 years of experience in the buying and selling of media, he played a key role in launching the PPM service, championed the radio reach story via the Total Audience Report and most recently developed a measurement service for the podcasting industry. Tony’s role as the “Audio Ambassador” gives advertisers and agencies an independent resource for all things audio in an ever-changing media landscape.
Rachel is the Sr. Marketing Manager at Native. She oversees a wide range of marketing channels at Native, but specializes in Podcast. The company added podcast to its marketing portfolio 1.5 years ago and under Rachel’s leadership the channel has become an essential part of Native’s marketing mix.