Knowledge Center

A Data-Driven Approach to Podcast Campaign Planning

IAB Brand Academy
Nov 9, 2020 / 11:05 AM EST
    This video is part of
    Video source

    Overview

    This brand academy session will demonstrate how agencies and brands are getting smarter about the podcast strategic planning process using Nielsen’s Podcast Buying Power audience intelligence to:

    • Better define the market opportunity in podcasting
    • Learn more about how their addressable target consumes podcasts
    • Refine and optimize podcast campaigns
    • Identify new areas of opportunity that might have otherwise been missed

    Sponsors & Partners

    Sponsor this event


    Title Sponsor