Identity + Data: Unlocking the “Tru” Power of Streaming Media Advertising
As fragmentation across media continues to accelerate and more advertising spend shifts to streaming media, marketers increasingly need reliable, scalable and timely ways to leverage first, third- and second-party data. Whether activating direct to publisher or across programmatic channels — effective audience targeting, measurement, and attribution rely on a secure, accurate and scalable identity and data infrastructure. TransUnion powers the trusted data and identity that the streaming media advertising ecosystem is built on. In TransUnion’s first NewFronts presentation, participants will learn:
- How marketers can use the Tru Optik Data Marketplace to leverage first and third-party data at scale across connected TV and streaming media platforms
- How marketers can use TransUnion’s deterministic identity to build their own proprietary ID that is interoperable with leading publishers and platforms
- How marketers can use the TruAudience® Platform to model their own first-party data against an industry-leading deterministic identity graph to target audiences with unprecedented scale and accuracy