Advertisers are increasingly investing in contextual and sentiment targeting across video, using signals like scene, tone, emotion, and environment to determine where ads should appear. As these signals become more sophisticated, the industry faces a critical question: how do we fully unlock the value of context as a primary driver of relevance and performance, and how do we scale?
This town hall will explore how advances in AI are improving the depth, accuracy, and usability of contextual signals, and how those signals can be activated more effectively across planning, buying, and measurement. Through open discussion, this session will focus on how contextual targeting can scale, unlock new inventory, and deliver measurable outcomes.