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Skins and Style: The Future of Digital Self-Expression and Branded Goods in Gaming

Dive into the world of digital self-expression with SuperAwesome as we explore the burgeoning role of skins, digital fashion, and branded digital goods within gaming ecosystems. Understand how these elements are not just reshaping the landscape of digital identity, but are also pivotal in bridging the gap between digital experiences and real-world sales.

We’ll unveil new research highlighting the halo effect gaming platforms provide for brands, alongside practical strategies for tracking impact and ROI. Drawing on the latest from major gaming platforms and SuperAwesome campaigns, we’ll show how branded digital goods have driven significant deep funnel KPIs and what this means for your brand’s future in digital spaces.