Gen Z doesn’t just play games—they live them. With 24 million Gen Z users on Fandom, this generation is shaping the future of gaming culture. But for brands, breaking into this space can feel overwhelming. This presentation will uncover how brands can authentically connect with Gen Z through gaming—identifying key moments, understanding how to unlock new audiences, and crafting messages that resonate. Backed by data-driven insights, Fandom will show you how to go beyond traditional advertising and become a meaningful part of Gen Z’s gaming world.