With countries adopting privacy laws that often have differing requirements, businesses face the prospect of dealing with each law individually. This creates cost and coordination issues for teams across functions and, more than ever, impacts product and engineering roadmaps. Hear from a panel of product and strategy leaders at ViacomCBS, OneTrust, and TripleLift who are the forefront of designing pragmatic standards to face down the fragmentation. Learn more about IAB Tech Lab’s Global Privacy Platform technical specification and how it seeks to address the patchwork challenge.