In this informative session, Korri Kolesa (CRO, Veritonic) discusses how attribution and brand lift data have become the indispensable barometer for understanding how your audio is resonating, how your campaigns are performing, and how to further your ROI. She is also joined by Chris Bowlby of AdvertiseCast for a discussion around the role that campaign performance data plays in helping brands scale campaigns, podcasters make money, and more. This session is a must-see for anyone that is utilizing and measuring audio.