The physical store is evolving into a powerful media channel—and it’s happening faster than you think. From digital displays and smart carts to connected shelves and real-time targeting via mobile, in-store commerce media is becoming a critical part of the omnichannel strategy.
This session will explore how retailers and brands are turning the in-store environment into a dynamic, measurable, and data-driven media opportunity. Industry leaders will discuss new technologies, retail media network extensions, measurement innovations, and what it takes to bring the precision of digital into the physical world.
As consumer attention shifts across channels, the next big ad impression might just happen in the aisle.