Gumball is an innovative technology-led marketplace that streamlines and democratizes the buying process. With just a click, it allows marketers to connect with multiple podcasters to instantly identify and buy inventory, and then plan, manage, and track executions at scale — and in minutes rather than weeks.
Gumball comes from the team behind Headgum, the comedy podcast network with hit shows such as Newcomers with Lauren Lapkus and Nicole Byer, Not Another D&D Podcast, and the critically-acclaimed Dead Eyes.
This session explores the power of host-read ads in moving the needle on down-funnel metrics and dives deep into the media planning strategy of a podcast ad buyer.