As a nascent format, many advertisers are still on the journey of exploring the impact of intrinsic in-game advertising. In response, Anzu, the most advanced intrinsic in-game ad solution, with help from research experts Happydemics, has carried out cross-vertical studies that showcase how non-intrusive in-game ads compare to traditional formats in driving engagement up and down the marketing funnel
Anzu’s Co-Founder and CEO, Itamar Benedy, will be guiding audiences through the highlights live at Playfronts 2024, covering:
- How they perform against benchmarks of 600+ advertisers, 60+ industries, and 30+ formats.
- The full-funnel potential of intrinsic in-game ads, from building brand image to driving purchases.
- Their impact on omnichannel campaigns and their role in driving cross-media brand impact.
