By Q4 2024, the only robust way for brands and media agencies to target audiences on Chrome for video and display will be through Interest Groups. It is critically important for DSPs, brands, media agencies and publishers to understand the impact of the present and upcoming changes, as well as the opportunity Interest Groups represent. Per the IAB’s recent report, with the changes in Chrome, many processes and technologies the industry depends on today to deliver addressability and support ad revenue will break. How do Interest Groups serve to provide meaningful solutions in this new and rapidly changing landscape? Join Drew Stein, Founder & Chief Executive Officer of Audigent as he shares a technical walkthrough of Google Sandbox changes, the implications for Ad Tech ecosystem and strategies to minimize disruption as Google continues to deprecate third party cookies across their user base of 3.2 Billion browsers.
