Description: First-party data has become the lifeblood of digital advertising, powering segmentation, measurement, and modeling. As organizations look to share, disclose, or make available this first party data beyond their own walls, they face complex questions: How should these solutions operate? What controls are necessary to meet privacy obligations while protecting consumer trust? What are an organization’s contractual obligations with i) the platforms and ii) the entities that purchase or utilize the organization’s first party data? What solutions and tools in a privacy tech stack can enable this service offering ?
This session will explore these questions platforms that unlock first-party data, the legal and operational challenges they present, and the strategies companies are using to balance innovation with compliance.
Panelists will discuss:
- What models are gaining traction across the AdTech ecosystem
- How privacy laws should inform and shape the design and governance of these solutions
- Practical approaches for enabling data collaboration without compromising first-party data protections, and
- Where industry alignment is needed to support responsible data sharing
Attendees will gain a clear view of the opportunities and risks in this evolving space—and what it means for publishers, advertisers, agencies, and technology partners
