Join IAB’s SVP, Research & Insights, Jack Koch, as he reveals findings from our groundbreaking new study that quantifies the success marketers are seeing with games advertising. It highlights why these marketers continue to include games advertising, its role in campaign planning and business outcomes, strategies to enhance impact alongside other media, and initial steps to activate. Coming out of this session, you’ll be able to inform your buyers on why and how to add games advertising to the marketing mix, and inspire action.
