Cookie deprecation (yet again) and loss of other signals imposed by large browser and operating system technology platforms combined with privacy regulations resulting in anonymous and opted out users will deal a blow to methods used for mitigating invalid traffic like bot traffic, device spoofing (yes, that CTV ad request may not be a CTV after all) etc. What is the alternative? Privacy pass is one standard that has been proposed. In this session we will explore how the industry can leverage this standard for scaling fraud management in a post cookie world, what are its benefits and what are the limitations. Join Vinod Panicker as he evaluates the technology for you and presents how the industry can leverage its benefits.
