Third-party cookies are disabled for 1% of Chrome users worldwide and scheduled to be phased out for all users in Q3 2024. However, that timeline is subject to addressing the concerns of the UK’s Competition & Markets Authority (CMA). In this session, the CMA will provide background on Google’s Privacy Sandbox commitments – what concerns they intend to address and what they require Google to do. Hear directly from the CMA as they provide clarity on their authority regarding cookie deprecation and the Privacy Sandbox. Get details on how they are assessing Google’s changes, informed by conversations with the industry. They will walk through the commitment timelines, including remaining competition concerns, before third-party cookies can be deprecated in Chrome.
