Consumer attention is what every brand dreams of. As media consumption habits shift from being watchable to playable in younger generations, brands are stuck in their ways and beginning to lose their edge. The fundamental unit of marketing is being disrupted by shifting consumer behaviors and tech advancements.
Livewire’s Chief Executive Officer, Tom Simpson, and Chief Revenue Officer, Anthony Alexander, will reveal insights from our proprietary research study with specialists Pure Spectrum on the changing reality of attention in the next generation and showcase how gaming marketing is central to capturing it.
