Attendees can choose to attend one of the three breakouts below.
The Great Measurement and Metrics “Deep-Dive”: Audience
Location: Wilshire I
This session will invite a group of alternative currency/measurement providers to present the merits of their solutions across a core set of requirements. Participants and presenters will receive a pre-read of industry-relevant resources and articles (curated by IAB & IAB Tech Lab), covering metrics and data identified as core by members of IAB’s Agency Council and Cross-Media Measurement Council. Presenters will be asked to share and compare their approaches to developing key metrics, dimensions etc.
Moderators:
- Celeste Castle, Executive Vice President, Head of Research and Measurement, dentsu
- Angelina Eng, Vice President, Measurement and Attribution, IAB
Speakers:
- Tal Chalozin, Chief Technology Officer and Founder, TVSquared by Innovid
- Jo Kinsella, President, TVSquared by Innovid
- Sean Muller, Founder and Chief Executive Officer, iSpot
Harnessing the Content Tsunami
Location: Wilshire II
How to build, buy and compete for audiences in the post-cookie, post one to one marketing landscape. Building, monetizing, and buying audiences has never been easy, but establishing value and engaging viewers in a privacy-first world is becoming more challenging. In this session, we’ll examine the current and future tool kit including the role of identifiers, collaborative clean rooms, and real-time context.
Introduction by Ray Yinger, Vice President, Agencies and Brands, Comscore
IAB Host/Moderator: Sheryl Goldstein, Executive Vice President, Chief Industry Growth Officer, IAB
Provocateurs:
- Tony Ficarrotta, Assistant General Counsel, IAB
- Natalie Gabathuler-Scully, Senior Vice President, Global Revenue Operations, Vevo
- Garrett MacDonald, Chief Commercial Officer, Iris TV
- Orchid Richardson, Senior Vice President, Digital, Blavity
- Marc Vermut, Vice President, Advisory Services, Neustar
Presented by Comscore
Commerce and Media – Can They Survive Without Quality Creative?
Location: Wilshire III
As contexts for shopping and opportunities for transactions continue to evolve–from living rooms to kitchens to cars–the way brands communicate value and share offers also needs to evolve to fit the medium. This session will examine new ways to map the customer journey and why standards for quality in video creative will be core to publisher success in “bringing the store to the screen.”
Introduction by Tim Jones, Global Head of Research and Insights, Mirriad and Mark Melvin, Executive Vice President, Sales and Brand Partnerships, Mirriad
IAB Host: Libby Morgan, Senior Vice President, Chief Strategy Officer, IAB
Provocateurs:
- Hila Harris, Head of Growth, Quirk Creative
- Dan Larkman, Chief Executive Officer, Keynes Digital
- Jason Lidofsky, Exec Director, Video Sales Strategy and Innovation, Dotdash Meredith
- Savanna Ramsey, Global Video Solutions, Snapchat
- Jill Smith, Vice President, Sales, Kroger Precision Marketing
- David Spencer, Manager, Emerging Media and Partnerships, General Motors Company
- Jonathan Stringfield, Vice President, Global Business Research and Marketing, Activision Blizzard Media
Presented by Mirriad