A new analysis by DoubleVerify’s DV Fraud Lab has uncovered a network of over 200 properties that include mostly AI-generated, ad-supported “AI slop” sites. These sites often mimic legitimate publishers, posing threats to ad spend and campaign performance. Dubbed Synthetic Echo by DV, the network highlights the growing challenges of the GenAI era and the urgent need for advanced tools to combat fraud and low-quality inventory. Click the link to learn more and see the results of the analysis.
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