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2H 2022 Flash Bulletin: U.S. Ad Investment Projections within the Current Macroeconomic Climate

2H 2022 Flash Bulletin: U.S. Ad Investment Projections within the Current Macroeconomic Climate

In the second half of 2022 Flash Bulletin, which explored U.S. ad investment projections within the current macroeconomic climate, buyers are expecting the second half of 2022 ad spend to be up +7% in opposition to what was originally planned.

Topics include:

  • 2H 2022 ad spend vs. original plans, broken out by category
  • Updated projections for FY 2022 vs. 2021
  • Outlook for 2023