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Programmatic 360: Automation Decoded

In response to demand from our members and partners, IAB has created an exclusive, comprehensive training for buyers and sellers that provides in-depth knowledge of programmatic technologies. This course will be highly interactive with live discussions and demos from industry experts, providing technical know-how and best practices for buyers and sellers for 2017 and beyond.

This class will help you:

  • Develop advanced fluency in programmatic technologies and tools
  • Strategically assess investments in programmatic solutions
  • Immediately apply best practices to day-to-day management of campaigns and inventory

Programmatic 360: Automation DecodedUpcoming Classes & Markets

Programmatic 360: Automation Decoded 8/23 – New York City,
Wednesday, August, 23, 2017, 8:30 am EST - 4:30 pm EST
Programmatic 360: Automation Decoded 9/26- San Francisco,
Tuesday, September, 26, 2017, 8:30 am PST - 4:30 pm PST

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Syllabus & Topics Covered 

Who should attend

This class is beneficial to digital media professionals looking to deepen their knowledge of how automation is changing the media landscape.

Appropriate for account managers, media planners, media buyers, sales teams, traders, operations teams and those who manage or support them.

This class counts as 8 hours of credits toward IAB Certification or Recertification status.

Article: Programmatic Education: Today and into the Future

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