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Programmatic 360: Automation Decoded

Course Overview

Automation is reinventing digital advertising. IAB Programmatic 360: Automation Decoded is a comprehensive training developed to ensure media professionals can navigate the dynamic digital ecosystem. This highly interactive programmatic training is designed to help both media buyers and media sellers develop fluency and expertise in programmatic technologies and excel in their careers.


Learning Outcomes

  • Develop advanced fluency in programmatic technologies and tools
  • Strategically assess investments in programmatic solutions
  • Immediately apply best practices to day-to-day management of campaigns and inventory

Download Syllabus

Discussion Topics

  • Evolution of Programmatic Advertising
  • Technologies and Transaction Types
  • Supply-Side Providers
  • Demand-Side Providers
  • Automation, Campaign Process and Measurement Strategy
  • Changes in Digital Media Buying


Course Formats

In-Person Classes

The in-person class is highly interactive, with live discussions and demos from industry experts providing technical know-how and best practices for buyers and sellers navigating the programmatic landscape.

No upcoming events at this time, check back soon.

Online Learning

Programmatic 360: Automation Decoded Online combines videos, quizzes and interactive exercises; alongside master class interviews with industry subject matter experts; to achieve a comprehensive, holistic learning experience.

Enroll Online


Corporate Training

Are you planning to register 10 or more attendees from your organization? Get in touch to learn about special discounts for group of 10 or more and on-site training opportunities.

Get in Touch
This class counts as 8 hours of credits toward IAB Certification or Recertification status.

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