Programmatic 360: Automation Decoded

In response to demand from our members and partners, IAB has created an exclusive, comprehensive training for buyers and sellers that provides in-depth knowledge of programmatic technologies. This class will help you:

  • Develop advanced fluency in programmatic technologies and tools
  • Strategically assess investments in programmatic solutions
  • Immediately apply best practices to day-to-day management of campaigns and inventory

In-Person Classroom Training

The in-person class is highly interactive, with live discussions and demos from industry experts providing technical know-how and best practices for buyers and sellers for 2017 and beyond.

Programmatic 360: Automation DecodedUpcoming Classes & Markets

Programmatic 360: Automation Decoded 03/29 – New York City,
Thursday, March, 29, 2018, 8:30 am EST - 4:30 pm EST
Programmatic 360: Automation Decoded 5/16/18- San Francisco,
Wednesday, May, 16, 2018, 8:30 am PST - 4:30 pm PST
Programmatic 360: Automation Decoded 09/26 – New York City,
Wednesday, September, 26, 2018, 8:30 am EST - 4:30 pm EST
Programmatic 360: Automation Decoded 11/14/18- San Francisco,
Wednesday, November, 14, 2018, 8:30 am PST - 4:30 pm PST

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Syllabus & Topics Covered 

Online Learning

The Programmatic 360: Automation Decoded online course combines videos, quizzes and interactive exercises; alongside master class interviews with industry subject matter experts; to achieve a comprehensive, holistic learning experience.

The online curriculum includes both introductory content to ensure a strong foundation in programmatic systems and terminology, and a detailed exploration of more advanced topics on both the buy-side and the sell-side of the industry, for a single purchase price.

Register Now for Online Learning

Who Should Take This Class?

This class is beneficial to digital media professionals looking to deepen their knowledge of how automation is changing the media landscape.

Appropriate for account managers, media planners, media buyers, sales teams, traders, operations teams and those who manage or support them.

This class counts as 8 hours of credits toward IAB Certification or Recertification status.

Article: Programmatic Education: Today and into the Future

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