In response to demand from our members and partners, IAB has created an exclusive, comprehensive training for buyers and sellers that provides in-depth knowledge of programmatic technologies. This class will help you:
- Develop advanced fluency in programmatic technologies and tools
- Strategically assess investments in programmatic solutions
- Immediately apply best practices to day-to-day management of campaigns and inventory
In-Person Classroom Training
The in-person class is highly interactive, with live discussions and demos from industry experts providing technical know-how and best practices for buyers and sellers for 2017 and beyond.
Upcoming Classes & Markets
Thursday, February, 22, 2018, 8:30 am EST - 4:30 pm EST
Wednesday, May, 16, 2018, 8:30 am PST - 4:30 pm PST
Wednesday, September, 26, 2018, 8:30 am EST - 4:30 pm EST
Wednesday, November, 14, 2018, 8:30 am PST - 4:30 pm PST
The Programmatic 360: Automation Decoded online course combines videos, quizzes and interactive exercises; alongside master class interviews with industry subject matter experts; to achieve a comprehensive, holistic learning experience.
The online curriculum includes both introductory content to ensure a strong foundation in programmatic systems and terminology, and a detailed exploration of more advanced topics on both the buy-side and the sell-side of the industry, for a single purchase price.
Who Should Take This Class?
This class is beneficial to digital media professionals looking to deepen their knowledge of how automation is changing the media landscape.
Appropriate for account managers, media planners, media buyers, sales teams, traders, operations teams and those who manage or support them.
This class counts as 8 hours of credits toward IAB Certification or Recertification status.