Overview
The objective of the virtual town halls to continue the conversation from each ALM Town Hall, build momentum and drive action. Each virtual Town Hall will mirror the same theme as the onsite ALM version with a representative from the sponsor leading the discussion. An SME would be on hand to help facilitate and host the event. The Town Hall would begin with a 10-minute recap of what took place at ALM and then the conversation would take a deeper dive into the subject. To drive attendance, there would have to be aggressive outreach to targeted groups.
Post ALM Virtual Town Halls
ALM Decisions Town Hall 1:
Part I Overcoming Fragmentation in an Omnichannel World – What’s Possible in 2022? Presented by Ampersand
Part II Brand Suitability – Can we use a Scalpel rather than an Ax? Presented by Oracle
Overcoming Fragmentation in an Omnichannel World – What’s Possible in 2022? March 1st 1:00 pm ET Part I, Presented by Ampersand (30 minutes)
Co-moderator – Eric John, Vice President, IAB Media Center
Co-moderator – Nicolle Pangis, Chief Executive Officer, Ampersand
Brands and marketers know they need to adopt omnichannel solutions in order to reach consumers effectively. The challenge, however, is that everywhere might turn into nowhere if there isn’t an effective strategy in place. At ALM 2022, industry leaders came together to discuss how a customer experience that ends up fragmented across channels can be very disruptive and result in a terrible customer experience. Join us in our ALM Decisions Town Hall for a thoughtful discussion surrounding the steps marketers can take in 2022 to address these challenges and move the industry forward.
Brand Suitability – Can we use a Scalpel rather than an Ax? March 1st 1:00 pm ET Part II, Presented by Oracle (30 minutes)
Co-moderator – Eric John, Vice President, IAB Media Center
Co-moderator – Marc Grabowski, Group Vice President, Sales, Oracle Advertising – confirmed
For most advertisers, brand safety is a worst-case crisis scenario. What if one of your ads runs near content that is inappropriate, dangerous, or even illegal? Too many horror stories in the press have shown the damage that a single incident can cause. However, the same tools used to protect a brand from adjacency “disasters” can increasingly be used to find brand-suitable environments that reinforce and extend campaigns. Join us in this ALM Decisions Town Hall for a thoughtful discussion surrounding what marketers need to do to ensure that their investments are used as a force for good.
ALM Decisions Town Hall 2:
Part I How Can 1st Party Data Help Solve Omnichannel Measurement Challenges? Presented by LiveRamp
Part II How Can We Create a Common Language for Measurement? Presented by Comscore
How Can 1st Party Data Help Solve Omnichannel Measurement Challenges? March 8th 1:00 pm ET Part I, Presented by LiveRamp (30 minutes)
Co-moderator – Angelina Eng, Vice President Measurement and Attribution, Programmatic + Data Center, IAB
Co-moderator – Travis Clinger, Senior Vice President, Addressability & Ecosystem, LiveRamp – confirmed
At ALM 2022 thought leaders came together to discuss and debate key themes including, what role can 1st party data play in informing insights in a world without 3rd party cookies for both activation and measurement? What role can clean rooms play? And how should the industry evaluate different addressability solutions? One thing is for certain, marketers and publishers must ensure every dollar spent is addressable and measurable in this new era of accountability. Join us in this ALM Decisions Town Hall as we host a discussion on first party data strategies in the quest for true measurement.
How Can We Create a Common Language for Measurement? March 8th 1:00 pm ET Part II, Presented by Comscore (30 minutes)
Co-moderator – Angelina Eng, Vice President Measurement and Attribution, Programmatic + Data Center, IAB
Co-moderator – Chris Wilson, Chief Commercial Officer, Comscore – confirmed
Viewing consumers don’t think in terms of linear versus streaming versus digital — they think of content, and the rest is noise. Modern media measurement must reflect this cross-platform reality, with solutions built on experience, scale, and technology, combined with unique big data assets, innovative methodologies, and best-in-class services. In this ALM Decisions town hall, we will continue the conversation on the evolution of cross-platform measurement and reflect on what is necessary in a modern measurement solution to distinguish itself as a true measurement currency from the growing list of planning tools in today’s media marketplace.
ALM Decisions Town Hall 3:
Part I Monetization versus Consumer Experience in an Omnichannel World – How can the industry optimize for both? Presented by PubMatic
Part II Retail Media: Are We All Publishers Now? Presented by Kroger
Monetization versus Consumer Experience in an Omnichannel World – How can the industry optimize for both? March 15th 1:00 pm ET, Presented by PubMatic (30 minutes)
Co-moderator – Zoe Soon, Vice President, IAB Experience Center
Co-Moderator – Peter Barry, Vice President Addressability, PubMatic – confirmed
What data do we *actually* need when we think about creating addressable experiences for consumers in a world without third party cookies? Does it have to be person-level? Can we think in cohorts? And how do we think about the omnichannel nature of our advertising business versus a format or channel-specific view? These were just some of the questions tackled at ALM a few weeks ago…join us in our final ALM Decisions Town Hall, where we will continue the conversation on how we think about creating value and finding the right balance between delivering personalized, privacy-centric media and brand experiences for consumers, that can enable brands to reach target audiences at scale.
Retail Media: Are We All Publishers Now? March 15th 1:00 pm ET, Presented by Kroger (30 minutes)
Co-moderator – Angelina Eng, Vice President Measurement and Attribution, Programmatic + Data Center, IAB
Co-moderator – Cara Pratt, Senior Vice President, Kroger Precision Marketing
With third-party cookies going away, first-party data collection is the new industry imperative to connect with consumers. While this presents the opportunity for the creation of positive and meaningful marketing experiences, this also causes frustration for brands that need to work across different data siloes for a holistic consumer understanding. Building bridges is the key for everyone to win – to coexist as publishers and collectors of 1P data. Join this Townhall as we discuss how the industry can achieve the ultimate goal of reaching consumers in meaningful ways at scale and ask the important question: if everyone is a publisher now, what becomes of the role of the publisher?