| *Annual Domestic Digital Revenue |
Annual Dues |
| $0 – 7 million |
$12,000 |
| $8 – 15 million |
$15,000 |
| $16 – 74 million |
$20,000 |
| $75 – 99 million |
$40,000 |
| $100 – 349 million |
$80,000 |
| $350 – 599 million |
$125,000 |
| $600 – 1.29 billion |
$250,000 |
| $1.3 billion – 2.49 billion |
$350,000 |
| $2.5 billion+ |
$550,000 |
*rounded to the nearest $1M.
Dues calculations follow a 3-year cycle.
For 2025, dues are (re)set based on reported revenue.
For 2026 and 2027, an annual increase is applied based off the prior year’s industry growth percentage. Members are welcome to submit revenue in the event of a material change year over year. Existing member companies who do not submit their revenue report when requested (during the cycle) will be subject to a 40% increase based on prior year’s membership dues.
Subsidiaries are any additional companies owned and/or controlled by a General member company that wish to roll their membership up under the General member. The General member must include all applicable interactive revenue from the designated subsidiary(ies) when reporting their collective annual domestic digital revenue for dues calculations.
- Subsidiary members must qualify as a General member in their own right by being a standalone corporate entity that participates in the digital ecosystem and may provide products and services, or derive revenue from the sale, delivery, or optimization of digital advertising, marketing programs or campaigns.
- Companies that fall under the definition of an Associate member will have to apply separately for that membership.
Subsidiaries receive the same rights and benefits as General members, except:
- They may not vote in IAB Board of Directors elections
- Employees of Subsidiary members may not hold a seat on the IAB Board of Directors
**Annual Domestic Digital Revenue is defined as any revenue associated with digital products, services, advertising, marketing programs or campaigns. No costs may be subtracted from revenue for reporting (this includes but is not limited to taxes, staff costs, expenses, customer/audience acquisition cost, and any fees paid to content partners).
