IAB MEMBERSHIP CATEGORIES AND RATE CARDS

General Members

General Members are corporate entities or standalone divisions of a corporate entity whose revenue is significantly based on the sale, delivery, or optimization of digital advertising or marketing programs. Examples include publishers, technology companies, platforms, marketers, media buying agencies, creative agencies, measurement and analytics providers, data companies, and brands, etc.

Associate Members

Associate Members are companies that do not qualify as General Members but support the sale of digital advertising or marketing programs. Examples include media and marketing consulting firms, research firms, law firms, etc. Associate members may not vote in the IAB Board of Directors elections.

Depending on the type of business you are in, there is a rate card that applies:

• 2025 Media Buying Agency Rate Card
• 2025 Creative Agency Rate Card
• 2025 Brand Rate card
• 2025 All Other Rate Card

If you are unsure of which rate card applies to you, please email [email protected]

*10% aggregate discount for multiple agencies on a sliding scale

*rounded to the nearest $1M.

Dues calculations follow a 3-year cycle.

For 2025, dues are (re)set based on reported revenue.

For 2026 and 2027, an annual increase is applied based off the prior year’s industry growth percentage. Members are welcome to submit revenue in the event of a material change year over year. Existing member companies who do not submit their revenue report when requested (during the cycle) will be subject to a 40% increase based on prior year’s membership dues.

Subsidiaries are any additional companies owned and/or controlled by a General member company that wish to roll their membership up under the General member. The General member must include all applicable interactive revenue from the designated subsidiary(ies) when reporting their collective annual domestic digital revenue for dues calculations.

• Subsidiary members must qualify as a General member in their own right by being a standalone corporate entity that participates in the digital ecosystem and may provide products and services, or derive revenue from the sale, delivery, or optimization of digital advertising, marketing programs or campaigns.
• Companies that fall under the definition of an Associate member will have to apply separately for that membership.

Subsidiaries receive the same rights and benefits as General members, except:

• They may not vote in IAB Board of Directors elections
• Employees of Subsidiary members may not hold a seat on the IAB Board of Directors

**Annual Domestic Digital Revenue is defined as any revenue associated with digital products, services, advertising, marketing programs or campaigns. No costs may be subtracted from revenue for reporting (this includes but is not limited to taxes, staff costs, expenses, customer/audience acquisition cost, and any fees paid to content partners).

In the event two members both paying $550,000 or more in membership dues merge, a 50% discount will be applied to one company’s dues.

For mergers where at least one member company pays less than $550,000 in dues, membership dues will be combined to set a new base.

If an acquired company or division was not a part of the member company two years previously, its own digital revenues from two years prior count towards any dues calculation as that company/division gets IAB benefits today.

If a company or division has been divested but was still a part of the member company two years previously, its digital revenues from two years prior are removed from the total for any dues calculation.

IAB reserves the right to reassess dues and adjust where appropriate in case of extraordinary events or any significant news affecting IAB members or the industry.

For questions related to IAB Membership, please email [email protected].