Digital Fundamentals

Course Overview    Syllabus

Online LearningThis 100% online course was developed from the IAB NYC live classroom curriculum, which sells out each session. In this foundational course, you’ll get a sound overview of the nuances of digital media and advertising, as well as discover how it evolves over time as new technologies or standards are introduced.

You’ll also gain a greater understanding of the different types of companies – both large and small – that comprise this vast and complex digital media ecosystem, and build practical skills that are crucial for the development and success of digital advertising campaigns.

With its exploration of critical topics such as digital media ad formats, creative capabilities, targeting, campaign optimization, consumer behavior and more, this course is uniquely designed to shape your understanding of digital advertising, increase your credibility in the marketplace, and enhance your career potential.

You will have one year of course access to this 9-module online course so you can complete it around your busy schedule.

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What You’ll Learn

  • Different digital ad formats and their targeting capabilities
  • The basics of how digital advertising technologies work
  • Ways to strategically match advertising products to advertising goals
  • The digital advertising campaign development process
  • Which business sectors comprise this complex industry
  • How and why the industry is evolving
  • The types of professional roles you’ll find in the marketplace value chain

Who Should Register

This course is designed for anyone looking to gain a foundational understanding of the digital media industry, the digital advertising ecosystem and the common terminology used throughout the industry. No digital media experience or knowledge is required. It is ideal for anyone looking to break into or up their game in digital media advertising, buying, sales or sales support. Traditional publishers and media companies who are becoming more digital, as well as media buyers or ad agencies whose digital advertising client base is growing will also benefit from this course.

Completion of this course counts as 8 hours of training toward Option 2 for IAB Digital Media Sales Certification or IAB Data Solutions Certification eligibility.

Please note that online courses cannot be refunded or transferred.