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New York, NY – October 30, 2000 – The Wireless Advertising Association (WAA) has scheduled two organizational meetings in Europe in its overall effort to expand the global presence of the WAA and create guidelines and standards for the wireless advertising industry globally. The meetings will be held in London on November 14, at the Radisson Edwardian Grafton Hotel, and in Amsterdam on November 16, at the Amsterdam Marriott Hotel.

“We recognize the global nature of the wireless advertising industry and several major European companies been involved in the WAA since it was initiated six months ago,” said WAA Chairman and Vice President of AdForce EveryWhere Tim DePriest. “Now that the WAA organizational structure is in place we will be conferring with our colleagues in Europe to set up parallel working committees, to achieve a uniformity of guidelines and standards world wide. We are keenly aware that different areas of the world will have concerns unique to their countries regarding wireless advertising, and that guidelines will differ somewhat from market to market. Conducting these meetings in London and Amsterdam is the first step to greatly expanding the number of European companies involved in the WAA, and getting closer to the issues they face on a day-to-day basis.”

The WAA is currently in the midst of developing proposed guidelines for ad measurement, consumer issues and privacy, creative standards and ad models, and has taken a strong stance against wireless spam. The European organizational meetings will create parallel working committees to those in the US, with a conscious recognition of the particular local area practices and regulations. Within the next six months, the WAA will schedule similar organizational meetings in Asia and Latin America.

Companies interested in learning more about the WAA including its vision, goals and objectives, and membership policy, or to register to attend the European Meetings can visit its web site at

About The Wireless Advertising Association
The Wireless Advertising Association was formed in May of 2000 with the merger of the Internet Advertising Bureau’s Wireless Ad Council and the Wireless Advertising Industry Association. A global organization, the WAA membership consists of the leading companies in the wireless arena, all directed to the goal of fostering the rapid growth of the wireless Internet advertising industry by establishing voluntary guidelines addressing key industry issues. The WAA is an independent Strategic Organizational Unit of the Internet Advertising Bureau, Inc

About the Internet Advertising Bureau
Founded in 1996, the IAB is the leading online advertising association with more than 300 active member companies. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium, and educating the advertising industry about the use of online advertising. Current membership includes companies that are actively engaged in the sales of Internet advertising, with associate membership including companies that support online advertising – interactive advertising agencies, measurement companies, research suppliers, technology suppliers traffic companies, and other organizations from related industries. A globa organization, IAB member countries include Belgium, Canada, France, Germany, Holland, Italy, Switzerland and the United Kingdom. IAB is currently developing membership countries in Asia and Latin America, as well as other countries in Europe. The IAB and the Internet Local Advertising Commerce Association (ILAC) agreed to combine their organizations in July of 1998.


Marla Nitke IAB

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