Danielle Lee is the Global Vice President, Partner Solutions at Spotify and an accomplished strategic marketing professional with over 15 years experience in brand building, media innovation and technology for some of the world’s most respected brands.
As part of the executive team at Spotify, Danielle leads several lines of business including product marketing, business marketing, strategic marketing and creative solutions for advertisers, partners and subscriptions. In her role, she is responsible for developing the go to market strategy and growing global revenue by developing high impact content and digital ad experiences.
Prior to Spotify, Danielle spent 2 years at Vevo and served as the Global Vice President, Commercial Marketing. Her team was responsible for building compelling sales narratives and developing the positioning and go-to-market strategy for all Vevo programs, core video products and tentpoles. Danielle also spent 7 years at AT&T and served as the Vice President of Product Marketing and Innovation at AT&T AdWorks. She was responsible for developing new online, mobile and TV advertising solutions, defining the go-to-market strategy and growing the multi-screen ad business. Danielle also spent 3 years at Showtime Networks where she directed new products marketing and advertising for the premium cable network, and was instrumental in building awareness and tune-in to Showtime’s award winning original series like Weeds, Dexter, Fat Actress and The L Word.
In 2016, Danielle was named one of AdWeek’s Top 50 most indispensable executives in Marketing, Media and Technology. Since 2014, Danielle has been listed as one of the Most Powerful Women in Mobile Advertising by Business Insider. She also serves on the IAB DIgital Video Center of Excellence board and the Mobile Marketing Association NA Board.
Danielle holds an MBA in Marketing and Media Management from Columbia Business School and a Bachelor of Arts in Political Science from Columbia University. She currently resides in Montclair, New Jersey with her husband and their two children.
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About IAB’s Video Center Member Spotlight
The IAB Video Center Member Spotlight highlights members’ exceptional efforts to lead, evangelize and be thought leaders in the video industry. Participation in our initiatives not only empowers committees & councils to create industry best practices, specifications, research, and guidelines, but also gives members the opportunity to be part of those ground breaking conversations.