TAG Brings Ad Leaders Together To Launch War On Digital Ad Fraud

Trustworthy Accountability Group (TAG) and Digital Ad Leaders Announce New Program to Block Fraudulent Data Center Traffic 2

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, announced an industry-wide anti-fraud program, Verified by TAG, to fight digital ad fraud and bring new transparency across the digital ad ecosystem. “Verified by TAG” has two core and interlocking elements: the TAG Registry of legitimate advertisers and publishers, which will be available for application today, and a Payment ID system coming soon that will connect all ad inventory to the entities receiving payments for the ads. Read more about TAG at

“Verified by TAG”

Trustworthy Accountability Group (TAG)