IAB Partners with the Streamy Awards to Bring Branded Content & Social Advertising Award-Winners Centerstage at the First-Ever NewFronts Marketplace on the West Coast
NEW YORK, NY (July 16, 2018) — The Interactive Advertising Bureau (IAB) and Tubefilter today announced that the upcoming Digital Content NewFronts West marketplace will feature a celebrity-hosted Streamy Awards ceremony honoring the winners in the awards program’s brand category. The special Streamys celebration will recognize those companies and individuals behind the best in digital brand advertising innovation and takes place on October 9, 2018 at the conclusion of the first day of NewFronts West presentations at NeueHouse Hollywood.
The Streamys Brand Awards winners will be honored in the following categories:
- Branded Content: Video – Single branded video that engages audiences with innovative use of original online video and best practices in social media
- Branded Content: Series – Branded series that engages audiences with innovative use of original online video and best practices in social media
- Emerging Platform – Innovative advertising on new digital platforms and mediums, including VR and immersive video, voice and A.I., digital audio and podcast reads, and new social video platforms
- Influencer Campaign – Creator-driven branded online and social video campaigns
- Native Video Ad – Paid video content that is in-feed and inherently shareable and non-disruptive, placed on a number of social and video networks and formatted specifically for the platform that is hosting it
- 6-Second Video Ad – Short-form video advertisement
“IAB is breaking boundaries with the NewFronts West this October, introducing the best in original digital video programming alongside creative content on emerging platforms,” said Anna Bager, Executive Vice President, Industry Initiatives, IAB. “Incorporating the Streamys Brand Awards allows us to honor digital marketing work that successfully propelled brands ahead in the past year—while at the same time, providing a forum for media powerhouses and digital native innovators to get a glimpse into the newest original interactive branding opportunities on the horizon.”
“We look forward to recognizing best-in-class work in branded content, influencer marketing, and social advertising at NewFronts West,” said Drew Baldwin, CEO of Tubefilter and founder of the Streamy Awards. “The Streamys Brand Awards winners will give brand marketers and media buyers who want to learn about the newest ways to effectively reach audiences a look at campaigns and executions that delivered on creativity and ROI, and have inspired the trajectory of the digital marketing landscape—the perfect complement to the inventive offerings that will be showcased at the first West Coast NewFronts marketplace.”
Submissions for all Streamy Awards categories—including the Streamys Brand Awards—are now open and will be accepted through July 27, 2018.
For more information on how to submit work for the Streamy Awards, please go to streamys.org/submissions. The date for the 8th Annual Streamy Awards will be announced soon. Visit streamys.org for more information.
To learn how to apply to present or attend the NewFronts West, please visit iab.com/newfronts-west.
About the Digital Content NewFronts
The Digital Content NewFronts is an annual series of events founded by AOL, Digitas, Google/YouTube, Hulu, Microsoft, and Yahoo in 2012. It is committed to the creation of valuable partnerships between brands and native digital content. Our mission is to shape the NewFronts into a new and practical marketplace for connecting the wealth of digital content and content creators to brands and their media and marketing agencies.
About the Streamy Awards and Tubefilter
The Streamys Brand Awards is an official event of the Streamy Awards, an annual event honoring the best in online and social video and the creators behind it. The Streamys bring together the biggest names in online video and digital media for a night of celebration, discovery, and meaningful recognition. www.streamys.org.
Tubefilter is the most trusted and widely read source for online video news, analysis, and events. Through its trade news, community events, and creator advocacy programs, Tubefilter has helped to foster the growth, promotion, and legitimization of a new, independent professional entertainment industry. Tubefilter properties include its flagship publication, Tubefilter News, the Tubefilter Charts, its popular YouTube Millionaires series, and the Streamy Awards. www.tubefilter.com.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.
IAB Media Contact