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Award Presented at the IAB Annual Membership Meeting in New York City

New York, NY – November 3, 1999 – Highlighting its annual membership meeting in New York at the @d:tech New York digital marketing conference, the Internet Advertising Bureau (IAB) has announced that Lot21 has been named “Agency of the Year.” The award recognizes creativity in the use of online advertising.

The prestigious award was presented at the IAB membership luncheon on a day that also saw the election on seven new members to the IAB Board of Directors and the release of the IAB second quarter 1999 Ad Revenue Report which is conducted by PricewaterhouseCoopers. Earlier this year, at its West Coast membership meeting, the IAB recognized First USA as its “Marketer Of The Year”.

“This award recognizes not only the excellence of the work of Lot21, but also the maturation of the whole interactive agency category’s approach to online advertising,” said IAB Chairman Rich LeFurgy. “Selecting an agency to honor with this award is getting constantly more difficult, as the competition continues to grow with the professionalism in the field. Lot21 is to be congratulated for winning this award, and for representing its clients and the industry in such a creative manner.”

Selected by the IAB Board of Directors, criteria for the “Agency of the Year” award included; global capabilities, client roster and client acquisition, approach to online media – the integration to overall marketing strategy, utilization of rich media, research initiatives and involvement in and support of the industry as a whole.

About Lot21:
San Francisco-based Lot21 is an interactive marketing, media and advertising agency specializing in the creation of integrated marketing solutions for advertisers who want to better target and convert consumers to their brand, products and services. The team at Lot21 has a comprehensive knowledge of the Internet industry that helps clients exceed their parameters for success providing a true return-on-investment. For more information on Lot21’s services, access the company’s web site at .

Founded in 1996, the IAB is the leading online advertising association with over 300 active members. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium and educating the advertising industry about the use of online advertising. Current membership includes companies that are actively engaged in the sales of Internet advertising, with associate membership including companies that support advertising, — interactive advertising agencies, measurement companies, research suppliers, technology suppliers, traffic companies and other organizations from related industries. A global organization, IAB member countries include Belgium, Canada, France, Germany, Holland, Italy, Switzerland and the United Kingdom, and is currently developing membership countries in Asia and Latin America, as well as other countries in Europe. The IAB and the Internet Local Advertising & Commerce Association (ILAC) agreed to combine their organizations in July of 1998.


Marla Nitke IAB