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Interactive Advertising Bureau Appoints Three Senior Executives

Newly Created Roles Respond to the Need for Clear Vision in Industry-wide Time of Change

New York, NY (November 12, 2007) – The Interactive Advertising Bureau (IAB) today announced three key executive hires to its management team. Sherrill Mane has been appointed Senior Vice President (SVP) of Industry Services. Patrick Dolan joins the IAB as SVP and Chief Administrative Officer. David Doty has joined the organization as SVP, Thought Leadership and Marketing. “These three appointments are an important step toward strengthening the IAB’s management team to respond to the explosive growth of the interactive industry in the increasingly important role that the IAB takes as the voice of the industry,” said Randall Rothenberg, President and CEO, of the IAB. “Sherrill, Patrick and David, together bring tremendous experience and skill coupled with a shared vision for the future of the IAB and its pivotal role in the industry we are thrilled to welcome them.”

Sherrill Mane was appointed the IAB’s first-ever SVP of Industry Services. She will lead the IAB in two major areas: complexity and cost reduction, and industry growth. Working with agencies, publishers and third party vendors, Ms. Mane is charged with increasing operational effectiveness within the interactive advertising supply chain. She will lead numerous IAB industry initiatives including spearheading agency relationships and overseeing the development of growth-oriented research for the interactive industry. Previously she spent 14 years at Turner Broadcasting, holding a variety of senior advertising sales support positions for the News division, most recently as SVP Market Strategy. Earlier in her career she held diverse positions at Nielsen Media Research and Group W Satellite Communications. She joined the organization in November.

As SVP and Chief Administrative Officer, Mr. Dolan is responsible for finance, operations, costs, compliance, and risk management. Mr. Dolan brings his extensive experience in Internet advertising, non-profit management, and trade association management to his new role at the IAB having previously held similar senior administrative roles at DoubleClick Inc, The Locomotion Channel (a Joint Venture between Hearst Entertainment and Corus Entertainment), and most recently at the Early Learning Coalition of South Florida where he was the Executive Vice President and Chief Financial Officer. Mr. Dolan brings a wealth of non-profit experience from his earlier work as the director of finance for George Soros’ network of philanthropic entities, the Open Society Institute, in Europe. Mr. Dolan joined the IAB in September of this year.

As SVP, Thought Leadership and Marketing, Mr. Doty is responsible for key IAB initiatives intended to help drive the growth of interactive advertising through enhanced communications with marketers, agencies, and others about the power of interactive media to reach and influence consumers.

Mr. Doty comes to the IAB from Booz Allen Hamilton where he was Director of Corporate Branding and Creative Services, responsible for overseeing the firm’s successful strategic branding initiative, beginning in September, 2001. Before joining Booz Allen, Mr. Doty was President of Flatiron Communications, where he worked extensively in the media industry on both strategy and products for Turner Entertainment Networks, Primedia, Microsoft and many other media outlets including Wired Magazine, Departures Magazine, Hearst Magazines, Travel & Leisure and Food & Wine. He consulted on communications for many years with the French Government Tourist Office and a number of other French associations. Mr. Doty assumed his role at the IAB in April.

About the IAB:
Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 300 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates the advertising industry about interactive advertising.

IAB Media Contact:
Marla Nitke

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