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IAB @ SXSW Spotlight: Social Media

IAB @ SXSW Spotlight: Social Media 1

The range of topics discussed at SXSW Interactive is vast and it can be daunting to map out all the sessions you want to see based on your areas of interest. With over 100 IAB member companies speaking at SXSW, we’ve broken out some key sessions by interest area that should be on your radar. 

Today’s focus is on Social Media. Check back here every day this week for new IAB @ SXSW spotlights on Digital Video, IoT, and more.

We’ve curated some social media focused sessions featuring IAB member company speakers from about.com, Bazaarvoice, Buzzfeed, Facebook, Maker Studios, NASCAR, NBCUniversal, Oracle Social Cloud, Time Inc., and The Washington Post. As you will see, the topics covered under social are wide ranging from reporting and personal branding, to visual content marketing, social customer service and more.

Below is a link to the full panel description and three key questions the panel will address as found in their original SXSW Panel Picker description. Be sure to add them to your calendar!

IAB @ SXSW: Social Media Panels

Note: All sessions listed will require a SXSW Interactive, Gold or Platinum badge to attend.

Congratulations to all IAB speakers whose panels were chosen for SXSW Interactive. To view all IAB member companies speaking at SXSW click here.

See you in Austin!

Authors

Author
Susan Borst
Head of Social and Content Marketing Solutions
at IAB