The range of topics discussed at SXSW Interactive is vast and it can be daunting to map out all the sessions you want to see based on your areas of interest. With over 100 IAB member companies speaking at SXSW, we’ve broken out some key sessions by interest area that should be on your radar.
Today’s focus is on Mobile and Video related panels. Check back here every day this week for new IAB @ SXSW spotlights on Digital Video, IoT, and more.
We’ve curated some video and mobile focused sessions featuring IAB member company speakers from Viacom, Facebook, Google, TiVo, The New York Times, NBC, and many more. Video and Mobile have always been cornerstones of SXSW Interactive. As more platforms emerge, Video consumption increases and consumers and brands find new ways to interact with each other. Mobile is just one of many platforms that distribute video, but mobile’s capabilities reach far and wide into social media, smartwatches, and even apps for dating.
On the Video side, IAB members will be speaking about the continued convergence of TV and online, the ability to reach viewers on multiple platforms, and how brands and publishers can benefit from the growth of the medium. For Mobile, presentations and panels will focus on personalization, multicultural marketing, content consumption, and the latest technological advancements.
Below is a link to full panel descriptions and three key questions each panel will address as found in their original SXSW Panel Picker description. Be sure to add them to your calendar!
IAB @ SXSW: Mobile and Video Panels
Note: All sessions listed will require a SXSW Interactive, Gold or Platinum badge to attend.
Congratulations to all IAB speakers whose panels were chosen for SXSW Interactive. To view all IAB member companies speaking at SXSW click here.
See you in Austin!
