Randall Rothenberg to Issue an Industry Call to Ignite Creativity in Display
Interactive Marketing Leaders from L’Oréal, Google, Microsoft, and Yahoo! Share Their Critical Insights on What’s Next and What’s Needed to Transform Interactive Advertising
NEW YORK, NY (June 3, 2011) — “The Future of Display” and how brand marketers can harness the power of interactive to deliver engaging, immersive, and brand-building experiences beyond the confines of the traditional display box is the theme of the Second Annual IAB Innovation Days @ Internet Week on June 8 and 9, 2011, the Interactive Advertising Bureau (IAB) announced today. The two-day symposium places a sharp focus on the opportunities digital leaders must take advantage of to close the gap between what brands need from interactive and what they currently get.
Confirming marketplace demand for innovation in display, the new IAB “Rising Stars” advertising units—designed to enable super-rich functionality, viewer controls, inventive use of video, and more—have gained significant traction, with growing adoption by brand marketers and publishers. “The Future of Display” showcases the issues that led to the call for these new “Rising Stars” ad formats, provides attendees a roadmap for navigating the evolving display landscape, and examines the latest technologies and tools brand marketers can use to transform their own display advertising.
“It is time to admit to ourselves that almost everything we have done over the past decade optimizes interactive media for direct response and promotional advertising,” said Randall Rothenberg, IAB President and CEO. “We must redouble our efforts as an industry to both prove and illustrate that we build brands; for if we do not, we will simply become a substitute for the U.S. Postal Service.” Rothenberg plans to address these topics and issue an industry-wide call-to-action in his opening speech on June 8.
“The Future of Display” unfolds at the headquarters of the Fourth Annual Internet Week, a series of events showcasing New York City’s strength as a vibrant hub for the digital and media industries.
“IAB Innovation Days is at the intersection of two great New York City industries, advertising and technology, and supports discussion that will shape the future of these sectors,” said Rachel Sterne, Chief Digital Officer for the City of New York. “The ‘Future of Display’ symposium is a great part of Internet Week, which for four years has provided a unique platform for entrepreneurs and technologists to come together, celebrate the digital community, and talk about innovative solutions. New York City is already leading the digital industry in so many ways, and Internet Week gives us a chance to recognize that growth and continue the conversation about our city’s future.”
The “Future of Display” takes place at the historic Altman Building (135 West 18th Street), and brings together a cross-section of influential thought leaders and cutting-edge innovators, including:
- Gurbaksh Chahal, Chief Executive Officer, RadiumOne
- Ross Levinsohn, Executive Vice President, Americas Region, Yahoo!
- Keith Lorizio, Vice President, U.S. Sales & Marketing, Microsoft Advertising
- Neal Mohan, Vice President, Display Advertising, Google
- Marc Speichert, Chief Marketing Officer, L’Oréal
- Michael Wolf, Co-Founder and Managing Director, ACTIVATE
To learn more about Internet Week, visit: http://www.internetweekny.com/
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit iab.com.
IAB Media Contact
Laura Goldberg
347.683.1859
[email protected]